How To Dominate Local Markets TM is the latest brand from the Anthony Sarno tool box. He brings a uniquely practical yet aggressive combination of sales, marketing, commercial software and business intelligence experience to the ever changing world of internet marketing for new customer development.

Our primary position in the internet marketing landscape stems from a long history of creating “go-to-market positioning” systems and programs designed to focus our clients’ operations, marketing and sales efforts toward efficiency and effectiveness. The backbone of our philosophy begins with the end: the bottom line.

Focus on the client’s bottom line by increasing revenues while reducing costs. This is a proven, well-received mantra for conducting business in all business climates from mom and pop shops to big business.
Twenty years ago, we were creating and executing structured software architecture and acquisition methodologies for industry leading companies on the strength of a collaborative approach for opening and closing business to both mid- and senior-level management. Improvements blossomed from Bellcore in the ‘80s to Coca-Cola, Johnson & Johnson, American Family Insurance, IBM and EDS in the ‘90s to B2B success at the “C” level in the new millennium, our methods have continued to build on basic ideals into full blown platforms.

Today, we further refine this mindset by helping our clients to differentiate themselves with unique value selling propositions chiefly by designing and executing integrated marketing and sales processes, resulting in inbound and outbound lead generation programs. In a specialized world, partnerships yield the best results at the lowest cost. How To Dominate Local Markets’ position in the marketplace is to help a business “market like a pro” recognizing, recommending and helping our clients deploy essential marketing solutions known to be “best of breed” with the highest payback, lowest cost and greatest degree of efficiency.

Simply put, we are integration specialists! We specialize in driving traffic using every creative technology tool at our disposal to create the best quality lead possible. Business-to-customer advertising these days makes many promises; few advertising schemes expect to deliver on those promises. This reality is how and why we are different, distancing ourselves from the competition. We can prove the value of our solutions enabling us to keep our vision in mind and accomplish our goals with every client.

Our Dominate-r TM line is created to allow our customers using our proven marketing solutions to even the playing field. Thus, we afford any small business the same competitive zest as bigger budget companies because we are creative, aggressive, bold and productive. And why not? The tactics, strategies and technology we leverage maintain industry best practices. Subsequently, our solutions are scalable for any size operation from a one man practice to a billion dollar company. Anyone can succeed utilizing our methods for finding new customers.

Our Mission

It is our mission to plug in proven, researched techniques and technologies in pursuit of the perfect lead. A high quality lead is a complex, cross-cultural, and comprehensive network search for individual decision makers ready to buy right now. We customize each individual client’s brand identity regardless of vertical industry to distinguish each customer in a busy marketplace. By assertively getting you noticed, we will continually prove that you were right for choosing us as your internet marketing partner.

Our customer-centric web presence offerings, fully integrated organic and local search engine optimization, and social media designs powered by Google platforms and other search engines, will perform exactly as advertised or we return your money. What differs from package to package is length of commitment and budgetary approach. You choose or we can decide together. Obviously, the longer you campaign, the greater your reward building your brand.

We are all about rankings, traffic, leads and sales. With vision, determination and a history of innovation, our organization can prove that the whole “far exceeds” the sum of its parts in any economy, globally to locally, for any business large or small. For a limited time and a nominal commitment, we are willing to “tune you up” for 90 days just to prove our value. We believe that once you try us, see what we can do and taste success with us, you will stay with us. That is a risk we are willing to take.

Our Values
Integrity, Value, Innovation and ROI

Integrity
Integrity is what we stand for. We make a promise to our clients that “our proven marketing solutions pay for themselves,” knowing many of our competitors make empty promises and shamelessly take money from naive and sometimes jaded clients, while hiding behind intentional deceptions about themselves and the industry collectively. To them, our performance is a rebuttal to the con game. Our response is a form of justice attempting to set the record straight in some small measure. Further, we encourage anyone seeking the truth about universal claims of superior lead generation with the use of internet marketing to “Try us and see.”

Value
Our philosophy, staff and subcontractors have a blind passion for value. We are compelled to sell on value, price with value, and deliver with extraordinary value because we can. It’s really that simple. Over the years we have developed proprietary software to explicitly identify and meaningfully clarify the value of any client product or service offer measuring economic value through quantifying roles and activities. We use our own GoldPoint TM value proposition technology, a proprietary development over the past 12 years which no other company in the world can say they have to prove the value of our internet marketing offers and the profitability they create for our clients.

Innovation
Innovation has been the primary engine behind our progressive marketing systems. Our present approach takes full advantage of what we were able to accomplish in the past. We have demonstrated foundational knowledge of platforms and the power of their full connectivity. Internet marketing benefits from the same insights and motivations as the sale and delivery of “value-based” tools 10 years ago.
Organizational effectiveness can be improved through a rearrangement of the relationships between the parts and the whole, allowing for more accurate assessments by decision makers. We began to assess methods that assume and take into consideration new interconnectivity of high performing platforms for comparison which sparked Goldpoint TM and its internet based brother, Web 2.0.
Internet marketing follows the same path using robust platforms, experimenting with websites, text, articles, blogging, social media, search engine optimization, local search engines, branding and a host of other components to make one heck of a lead generation process. Nowadays, even innovation has evolved. It isn’t just what we do; it is what some of our partners do to change the rules of engagement, forcing us to be more imaginative, dynamic and exciting.

ROI (Return On Investment)
The Dominate-r TM line and Goldpoint TM before it come from a number of technology movements. From humble origins as Lead Product Developer with a staff of 10 programmers and system testers deploying field force administration system, our emphasis shifted to datawarehouse architecture, project management and business development. The advent of ROI datawarehousing led to a new category of analytical applications in business intelligence, executing ROI processes that quantified the total cost of ownership and benefits for multi-million dollar enterprise reporting solutions, ultimately creating ROI models for finance, telecommunications, and manufacturing industries.
ROI analysis revolutionized the sales process, generating the ability to uncover hidden value in business-to-business consultative solution selling engagements involving expensive and often disparate good and services. Communicating ROI became a critical breakthrough for over 40 companies worldwide. These savvy companies realized a significant boost in revenues enabling them to launch new products and establish new categories with our unique approach to communicating the value of their technology.
Today, the same philosophy: increased revenues, reduced costs. We offer four unique internet marketing partnerships, fully integrated traffic strategies, short and long term campaigns and all packages at wholesale prices, Our vision is to offer the best combination of price, planning, strategy and execution in the industry. When we consider our packages, we maintain the vision that the whole is dependent upon harmonious integration of all the parts. Characteristics for each component makes an extraordinary individual contribution to the whole.
It is for this reason that the whole “far exceeds” the sum of its parts, and why our customers have experienced a 10-to-1 return on investment utilizing our internet marketing systems.

Our Promise
We stay on top of the latest changes to make certain your website has the proper combination of unique content that will get your business on the top of search engines such as Google™, Yahoo!® and Bing™. More importantly, “our proven marketing solutions pay for themselves.” Try us and see.
For a detailed business case from us at How to Dominate Local Markets, please call 973-440-8889 or send us an email at sales@howtodominatelocalmarkets.com.