Google My Business listings helps your your business get more customers!
We helped many businesses GROW just from Google Listings.
To get the most exposure for your business, link your Google My Listing with your Youtube channel and Google Plus page. Complet all of the steps in thy GMB checklist or We add professional graphics to make your Google My Business profile stand apart from your competitors.
According to the Kelsey Group, 97% of consumers now use online media when researching products or services in their local area.
Smart small business owners are switching their focus from physical Yellow Page listings to web-based local search listings because shoppers choose the web over the Yellow Pages much more often.
After a localized search, Google will show a map on the right side of the page from the listings web page, as well as Google Places Page listings on the left.
You get on the 1st website page of Google without the need of incurring fee-based advertising costs or the precious time and hard work required for localized Organic, as well as, natural Web optimization.
It is one of THE best advertising options available to you. Google Places Case Study Learn how we helped www.rozanz.com go from obscurity to
Page 1 for Google for multiple keywords.
All of the major search engines return results from Local businesses. It is necessary, in fact critical to begin considering where your business appears in those search engines, and how to enhance your placement.
This eBook offers straightforward strategies available for you to improve your Google Places placement.
Individuals who do local searches are generally very ready to buy. Research has shown the local search market could grow almost 40% by 2012. The majority of consumers (97%) now use online media whenever researching -services or products in their local area, according to BIA/Kelsey‘s (www.bia.com and www.kelseygroup.com).
The Internet has definitely become an integral part of any consumer’s local neighborhood shopping process. The information suggests we‘re at a saturation point where the balance of power in local purchasing is shifting to online.
According to research by average, buyers are using 7.9 different media sources when looking for services or products within their local area, up from 6.5 sources in 2009 and 5.8 in 2008, revealing a significant increase in audience fragmentation.
Many small businesses think they can’t afford to compete with the big players in their local market or niche. That's no longer true. Many are at a standstill, at a loss when it comes to understanding the smart way to build traffic.
The good news is……now there is a solution!
Google, Yahoo and Bing, who encompass more than 80% of Internet searches, now take into account the location of customers looking for products or services in your market and matching them to local business like yours!
This is a game changing technical breakthrough so for clear understanding, we’ll say it differently.
The Internet search engines take into account the location of the user to display relevant local business listings. In other words, the user (your customer) does not need to include the local terms to search locally and find your business.
Now is the perfect time to get aligned and be online…..When you have a presence on these sites, your chances of being found increase tremendously.
So hopefully you’ll see how the Internet is changing to your advantage, but only if you act now! In fact, if you don’t get online and prepare for this now it will only get increasingly more difficult to compete in the future. The first mover in any market is the one that dominates. Let's create that for YOUR business!
When your prospects search online, they're looking for a product or service using keywords used in your business. When you're at the top of the page rank - in their minds - you're also
#1, preferred above your competitors.
You can save money by eliminating ineffective offline advertising and increase revenue with new customers through exposure only the Internet can provide.You cannot afford to ignore this opportunity. This eBook contains instructions on how to claim your Internet business listings and enhance your position with as many directory listings as possible.
"How to Dominate Local Markets continues to be both innovative and effective at drawing traffic to our “mom-and-pop-style” family restaurant”
Local searches are growing annually. Studies have proven it‘s growing at least by 80% each and every year. Mobile search is growing to utstanding numbers and businesses need to appear in Google and other Internet search engines because mobile operators can choose the search engines their customers are using on their mobile devices.
Everyone, especially Internet users are utilizing the World Wide Web more and more often to search for service providers and different businesses locally. People today are trading in the traditional phonebook and using the Internet to help them in their local searches. As long as the heavy hitters, Google, Yahoo, and MSN continue to gain strength and roll out new local service offerings (which we all know they will) it is safe to say that this is an unstoppable trend.
The mobile industry is currently taking this trend of using the top three search engines Google, Yahoo, and MSN for locally-targeted searches even further. Now you already are aware that everyone carries a cell phone or mobile device of some kind with them at all times, correct? Well what they don‘t carry with them all the time is a phonebook, so they instinctively turn to their mobile phones. With all the new and fancy mobile devices that are each using versions of the top three search engines and combining built in Geo-targeting, the mobile industry is making local search incredibly accurate and just as reliable. The fact is that a huge percentage of mobile searches are local.
The top three search engines are combining their use of local searches and maps to give an incredibly targeted answer to anyone who is searching locally.
• Google is combining their local search technology with Google Places. This ingenious development means that all local search results are automatically integrated with local area maps. Google‘s local search takes the traditional notion of phone listings to a whole new level.
• Yahoo! Local is focusing more on providing a “city guide” type of service, but also integrates with their own mapping service.
• MSN is also focusing on the “city guide” approach. And as a searcher-friendly bonus, all three of the major search companies offer reviews of local businesses right along with their listings results.
SERP is short for S earch E ngine R esults P age. It is the list of websites displayed as links any search engine picks up that have been discovered by crawlers, manually indexed by someone, or paid advertisements. Optimizing your keywords will allow you to have more SERP. The more results you have in someone‘s search, the more likely you are to get not only noticed but regarded as the authority on the subject. Think about
it: If you were searching for something in particular and most of the links you saw were directed to one or two specific pages then you would automatically think that those two are the top authorities on the subject, wouldn’t you?
When creating directories, listings and citations, it is critical to be consistent. Compile the following data elements to populate citations and directories:
Contact Name/Date of Birth
Street Name and Address
Contact Phone Number
City, State, and Zip Code
Primary Phone Number
Services, Products, and Brands
Secondary Phone Numbers
Hours of Operation
Images, Logos and Videos
Year Founded and Years in
Amenities and Special Services Associations and Affiliations
SERP is short for S earch E ngine R esults P age. It is the list of websites displayed as links any search engine picks up that have been discovered by crawlers, manually indexed by someone, or paid advertisements. Optimizing your keywords will allow you to have more SERP. The more results you have in someone‘s search, the more likely you are to get not only noticed but regarded as the authority on the subject. Think about it: If you were searching for something in particular and most of the links you saw were directed to one or two specific pages then you would automatically think that those two are the top authorities on the subject, wouldn’t you?
Keyword research is a practice used by search engine optimization professionals to find and research actual search
terms people enter into the search engines when conducting a specific search. When your prospects search online, they're looking for a product or service using keywords used in your business. When you're at the top of the page rank, in their minds you're also #1, preferred above your competitors. Keyword research should not be taken lightly. Keyword research is the foundation for which all search engines conduct their search and provide their results. For Google Places optimization, you can formulate your keyword by combining your product/service with your city and state. For example, if you are a Roofer in Atlanta, Georgia, who provides roofing, siding and gutter services, you could use the following keywords: Roofer Atlanta Home Re-siding Atlanta GA Gutter Replacement Atlanta GA Note the last two keywords are a slight variation of the service name, i.e. “Home Re-siding” instead of “Siding” and “Gutter Replacement” instead of utters.”
These email accounts are necessary to establish your Bing Local, Google Places, and Yahoo Local accounts. If you
currently have any of these accounts, you will need to have your login information ready. Google Gmail Account You will need a Google email account to get your Google Business Center account established. Click Here to create a Google Account. Windows Live ID http://www.passport.net This account is required to create a Bing Local Listing account.
Click Here to create a Windows Live ID. Yahoo Email Account http://mail.yahoo.com This account is required to establish a Yahoo Local account. Click Here to create a Yahoo Email Account.
Photographs and videos provide you with an opportunity to embellish your listing, give the search engine's Geographic data about your business and create back links to your website. The best practice is to load and Geo code your media into Flickr and YouTube. Upload and Geo code your photos on Flickr
1) Create Flickr account at http://www.flickr.com if you don’t have one yet.
2) Upload photo a. Click on Upload. Use the presented dialog window to locate the picture you are uploading on your desktop.
b. Be sure to add tags with keywords, company name and description. Make the description keyword dense and include a link to your website
3) Add Location a. From your Flickr home page select Organize from the main menu. Click on the Maps tab. Enter your address to the photo that was taken. Drag your photo to the map location.
4) Copy the URL of the photo into the Links worksheet portion of your Template or add the link to your photo to your Google Places listing if you have one already.
Upload and Geo code your video on YouTube
1) Create a YouTube account at www.youtube.com if you don’t have one yet.
2) Upload video
a. Click on Upload button and you will be prompted with a control panel.
b. Browse to find your video on your desktop.
c. Be sure to add tags with keywords, company name and description. Make the description keyword dense and include a
link to your website. The link to your website should be the first thing in your description.
3) Add Location a. Select “Edit Videos” from the drop down menu under your account name in top right of the page.
Click the “Edit” command for the video we are Geo coding.
b. Enter the address the video was taken on at the right side of the page. Drag your photo to the map location.
4) Copy the URL of the photo into your Links worksheet portion of your Template or add the link to your video to your Google Places listing if you have one already.
Citations are mentions of your business name and address on other web pages. This works like back links. Back
links are generally "votes" for your website. The same is true for citations, without the requirement for a hyperlink. An example of a citation is a directory where your company is listed, although not hyperlinked. Additionally, it may be an association where your information is found. You might have noticed the term “Web References,” a synonym for citations.
Citations are a key criteria used by search engines like Google. Once again, exactly the same can probably be said
regarding back-linking; the actual "votes" you acquire will place your listing higher up compared to that of a company without having many citations. Citations coming from well-established websites, e.g., Super Pages, help increase exactly how well your company gets listed. Citations help search engines confirm that any business is actually who they assume it is! These citations and links drastically improve your Internet search rankings. This is one of the most important steps to take to get your Google Places Page recognized by Google! Download your FREE Google Places Template by Clicking Here for an update to list of citations.
The hCard is a means to add “structured data” on your website, this means you specify things like addresses and telephone numbers inside the code. This makes it simple for robots to be aware of your location for local Internet search engines.
hCard represents information - such as people, businesses and locations - using XHTML class attributes. It is one of several standards detailed on thehttp://www.microformats.org website.
The purpose is to offer standards for coding information in to web pages using semantic based HTML.
Among other items, this standardized method of representing information enables third-party software to learn this level of detail and input it to a myriad of good uses. hCard may be the best vehicle for exposing the possibility of Microformats.
The hCard is designed like the vCard, a well known file structure for contact details. vCard is implemented in plenty of applications (such as Microsoft Outlook and Apple address book). Therefore utilizing it as a foundation for a related webfocused file format adds up: this makes it quickly compatible with a ubiquitous tool.This wiki is the key resource of the microformats community. http://microformats.org/wiki/hcard hCard Generator
The code generated with this interface can be utilized for semantic website pages, blogging, or any application that needs markup that's simultaneously human presentable and machine understandable.
Click Here to go the hCard Generator.
Click Here to check out our Google Places Services
Google is constantly changing their search algorithm. You have a window of opportunity so don't delay.
Click Here for a no obligation quote.