GOOGLE MY BUSINESS CAN IT REALLY MAKE ME MONEY?

If I have a website come do I need a Google My Business Listing?

Is your business found wherever your customers are searching?

Google My Business listings helps your  your business get more customers! 

  • Four out of five people use search engines to find local businesses
  • 61% of local searches result in a purchase
  • We helped many businesses GROW just from Google Listings.

We helped many businesses GROW just from Google Listings.

To get the most exposure for your business,  link your Google My Listing with your Youtube channel and Google Plus page.    Complet  all of the steps in thy GMB  checklist  or We add professional graphics to make your Google My Business profile stand apart from your competitors.

  • Add photos and images to increase visitors by 42%
  • See where your customers are coming
  • From and how many calles you

Introduction

According to the Kelsey Group, 97% of consumers now use online media when researching products or services in their local area.

Small Business Advertising

Smart small business owners are switching their focus from physical Yellow Page listings to web-based local search listings because shoppers choose the web over the Yellow Pages much more often.

Google My Business

After a localized search, Google will show a map on the right side of the page from the listings web page, as well as Google Places Page listings on the left.

You get on the 1st website page of Google without the need of incurring fee-based advertising costs or the precious time and hard work required for localized Organic, as well as, natural Web optimization.

It is one of THE best advertising options available to you. Google Places Case Study Learn how we helped www.rozanz.com go from obscurity to
Page 1 for Google for multiple keywords.

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Mick
06-12-2017
Invaluable learning for today's business success. Much appreciated
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Paul Wigg-Maxwell
20-03-2016
Anthony has knocked the ball out of the park with his social media/web campaign for my small law firm. He has taken the time to understand what I do in depth. He has helped me differentiate myself and get clients. He knows the absolute cutting edge tools and he puts them to work in amazing ways. I couldn't recommend him more highly.
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Tommy Aloe
04-03-2016
My advice is to talk to these people about your business. They start with the simple, inexpensive ways to bring your business before the general public so that people can easily find and contact your business or business's for service or product. They are not pressure sales people they are really interested in helping you to make more sales. They helped me to increase my sales.
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Olga Clarkin
08-08-2016
Thank you for helping me market my Real Estate events on the internet. The response has been fantastic and improved 100%.
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Cookie Manny
13-03-2018

What is Local Search?

Today, there are well over 10 billion unique searches executed monthly, and that's just in the United States! Of those searches…
  • 40% of queries have Local intent
  • 5% use the city or state
  • 0.5% use zip codes

All of the major search engines return results from Local businesses. It is necessary, in fact critical to begin considering where your business appears in those search engines, and how to enhance your placement.

This eBook offers straightforward strategies available for you to improve your Google Places placement.

Individuals who do local searches are generally very ready to buy. Research has shown the local search market could grow almost 40% by 2012. The majority of consumers (97%) now use online media whenever researching -services or products in their local area, according to BIA/Kelsey‘s (www.bia.com and www.kelseygroup.com).

The Internet has definitely become an integral part of any consumer’s local neighborhood shopping process. The information suggests we‘re at a saturation point where the balance of power in local purchasing is shifting to online.

According to research by average, buyers are using 7.9 different media sources when looking for services or products within their local area, up from 6.5 sources in 2009 and 5.8 in 2008, revealing a significant increase in audience fragmentation.

Additional findings include:

  • 58% of participants use an online coupon when shopping in their local area.
  • 19% of respondents make an appointment online during the past six months for a service.

Many small businesses think they can’t afford to compete with the big players in their local market or niche. That's no longer true. Many are at a standstill, at a loss when it comes to understanding the smart way to build traffic.

The good news is……now there is a solution!

Google, Yahoo and Bing, who encompass more than 80% of Internet searches, now take into account the location of customers looking for products or services in your market and matching them to local business like yours!

This is a game changing technical breakthrough so for clear understanding, we’ll say it differently.

The Internet search engines take into account the location of the user to display relevant local business listings. In other words, the user (your customer) does not need to include the local terms to search locally and find your business.

Now is the perfect time to get aligned and be online…..When you have a presence on these sites, your chances of being found increase tremendously.

So hopefully you’ll see how the Internet is changing to your advantage, but only if you act now! In fact, if you don’t get online and prepare for this now it will only get increasingly more difficult to compete in the future. The first mover in any market is the one that dominates. Let's create that for YOUR business!

When your prospects search online, they're looking for a product or service using keywords used in your business. When you're at the top of the page rank - in their minds - you're also

#1, preferred above your competitors.

  • YOU WILL DOMINATE simply being located first! In turn, you will be the first they reach out to, call to, drive to... And the first they'll spend money with.... Maybe the only one they'll spend money with.
  • Peace of mind is knowing your business is showing up when customers are looking to buy your product or services.

You can save money by eliminating ineffective offline advertising and increase revenue with new customers through exposure only the Internet can provide.You cannot afford to ignore this opportunity. This eBook contains instructions on how to claim your Internet business listings and enhance your position with as many directory listings as possible.

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Innovative and Effective at Drawing Traffic!

"How to Dominate Local Markets continues to be both innovative and effective at drawing traffic to our “mom-and-pop-style” family restaurant”

David Seagraves , Owner
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Doubled My Business Thank You!

“You helped me just about double my business in the last year!”

Roseann , Owner

Internet Search Trends

Local searches are growing annually. Studies have proven it‘s growing at least by 80% each and every year. Mobile search is growing to utstanding numbers and businesses need to appear in Google and other Internet search engines because mobile operators can choose the search engines their customers are using on their mobile devices.


What Does The Future Of Local Look Like?.


Everyone, especially Internet users are utilizing the World Wide Web more and more often to search for service providers and different businesses locally. People today are trading in the traditional phonebook and using the Internet to help them in their local searches. As long as the heavy hitters, Google, Yahoo, and MSN continue to gain strength and roll out new local service offerings (which we all know they will) it is safe to say that this is an unstoppable trend.


Mobile Search Is a Major Factor


The mobile industry is currently taking this trend of using the top three search engines Google, Yahoo, and MSN for locally-targeted searches even further. Now you already are aware that everyone carries a cell phone or mobile device of some kind with them at all times, correct? Well what they don‘t carry with them all the time is a phonebook, so they instinctively turn to their mobile phones. With all the new and fancy mobile devices that are each using versions of the top three search engines and combining built in Geo-targeting, the mobile industry is making local search incredibly accurate and just as reliable. The fact is that a huge percentage of mobile searches are local.


How Are Google, Yahoo, And MSN implementing local search?


The top three search engines are combining their use of local searches and maps to give an incredibly targeted answer to anyone who is searching locally.

• Google is combining their local search technology with Google Places. This ingenious development means that all local search results are automatically integrated with local area maps. Google‘s local search takes the traditional notion of phone listings to a whole new level.
• Yahoo! Local is focusing more on providing a “city guide” type of service, but also integrates with their own mapping service.
• MSN is also focusing on the “city guide” approach. And as a searcher-friendly bonus, all three of the major search companies offer reviews of local businesses right along with their listings results.

Search Engine Results Page (SERP)

SERP is short for S earch E ngine R esults P age. It is the list of websites displayed as links any search engine picks up that have been discovered by crawlers, manually indexed by someone, or paid advertisements. Optimizing your keywords will allow you to have more SERP. The more results you have in someone‘s search, the more likely you are to get not only noticed but regarded as the authority on the subject. Think about
it: If you were searching for something in particular and most of the links you saw were directed to one or two specific pages then you would automatically think that those two are the top authorities on the subject, wouldn’t you?

SERP is short for S earch E ngine R esults P age. It is the list of websites displayed as links any search engine picks up that have been discovered by crawlers, manually indexed by someone, or paid advertisements. Optimizing your keywords will allow you to have more SERP. The more results you have in someone‘s search, the more likely you are to get not only noticed but regarded as the authority on the subject. Think about it: If you were searching for something in particular and most of the links you saw were directed to one or two specific pages then you would automatically think that those two are the top authorities on the subject, wouldn’t you?
  • Organic search results are those which turn up based on tags, keywords and back links. All of these things combined can put your site on Page 1 without any advertising at all, although it is quite difficult to achieve and takes time.
  • Adwords pay-per-click listings are those ads that say "sponsored listings." This is where people who have an advertising budget can pay for ads to be placed on the 1st Page always. It costs quite a bit of money over time.
  • Local Search: As you’ll see, local search comes before anything. It is a map with points which are the locations of these businesses. For anyone working locally, this is the way to go. You don't have the high price of pay-per-click ads and you don't have to work for months to put your page at #1.
Map listings are more valuable and powerful than Adwords pay-perclick advertising.

Step 1: Business Profile

You can download a FREE template by Clicking Here.

When creating directories, listings and citations, it is critical to be consistent. Compile the following data elements to populate citations and directories:

Business Name

Contact Name/Date of Birth 

Street Name and Address

Contact Phone Number

City, State, and Zip Code

Contact Email!

Primary Phone Number

Services, Products, and Brands

Secondary Phone Numbers

Payment Options

Email Address

Hours of Operation

Website URL

Areas Served

Business Tagline

Images, Logos and Videos

Business Description

Year Founded and Years in
Business

Keywords

Amenities and Special Services Associations and Affiliations

Category Selection

Certifications, Awards

SERP is short for S earch E ngine R esults P age. It is the list of websites displayed as links any search engine picks up that have been discovered by crawlers, manually indexed by someone, or paid advertisements. Optimizing your keywords will allow you to have more SERP. The more results you have in someone‘s search, the more likely you are to get not only noticed but regarded as the authority on the subject. Think about it: If you were searching for something in particular and most of the links you saw were directed to one or two specific pages then you would automatically think that those two are the top authorities on the subject, wouldn’t you?

  • Organic search results are those which turn up based on tags, keywords and back links. All of these things combined can put your site on Page 1 without any advertising at all, although it is quite difficult to achieve and takes time.
  • Adwords pay-per-click listings are those ads that say "sponsored listings." This is where people who have an advertising budget can pay for ads to be placed on the 1st Page always. It costs quite a bit of money over time.
  • Local Search: As you’ll see, local search comes before anything. It is a map with points which are the locations of these businesses. For anyone working locally, this is the way to go. You don't have the high price of pay-per-click ads and you don't have to work for months to put your page at #1.
Map listings are more valuable and powerful than Adwords pay-perclick advertising.
Notes for Special Elements
  • Images, Logos and Videos - Gather any digital
  • photographs, videos, coupons or marketing material.
  • Business Description - Create a short (up to 200 character)
  • description and a long (up to 500 character) description of your
  • business. Be sure to make the content keyword rich.
  • Phone number - Use a local phone number and avoid toll
  • FREE numbers.

Step 2: Keyword Research

Keyword research is a practice used by search engine optimization professionals to find and research actual search
terms people enter into the search engines when conducting a specific search. When your prospects search online, they're looking for a product or service using keywords used in your business. When you're at the top of the page rank, in their minds you're also #1, preferred above your competitors. Keyword research should not be taken lightly. Keyword research is the foundation for which all search engines conduct their search and provide their results. For Google Places optimization, you can formulate your keyword by combining your product/service with your city and state. For example, if you are a Roofer in Atlanta, Georgia, who provides roofing, siding and gutter services, you could use the following keywords: Roofer Atlanta Home Re-siding Atlanta GA Gutter Replacement Atlanta GA Note the last two keywords are a slight variation of the service name, i.e. “Home Re-siding” instead of “Siding” and “Gutter Replacement” instead of utters.”

1. Make a list of keywords. Go to your website and your competitors’ website and view the source code. Find the metadata keyword section and copy the keywords into a text file.

2. Create a list of cities appended to each keyword. This can be a daunting task. Luckily there is a tool that allows you to do this. You can go to this site to build the list: http://www.5minutesite.com/local_keywords.php

3. Identify high volume search keywords.Go to the Google Keyword tool by Clicking Here. Enter the list you created in the previous step to see which keyword variations have search volume. Whatever your keyword or phrase is, it should be included in your Directory Content, Any and Anchor texts. This will help the search engines index your website and Google Place Page and place it much higher up on the SERP (Search Engine Results Page).
These email accounts are necessary to establish your Bing Local, Google Places, and Yahoo Local accounts. If you currently have any of these accounts, you will need to have your login information ready. Google Gmail Account You will need a Google email account to get your Google Business Center account established. Click Here to create a Google Account. Windows Live ID http://www.passport.net This account is required to create a Bing Local Listing account. Click Here to create a Windows Live ID. Yahoo Email Account http://mail.yahoo.com This account is required to establish a Yahoo Local account. Click Here to create a Yahoo Email Account.

Step 3: Setup Accounts

These email accounts are necessary to establish your Bing Local, Google Places, and Yahoo Local accounts. If you
currently have any of these accounts, you will need to have your login information ready. Google Gmail Account You will need a Google email account to get your Google Business Center account established. Click Here to create a Google Account. Windows Live ID http://www.passport.net This account is required to create a Bing Local Listing account.
Click Here to create a Windows Live ID. Yahoo Email Account http://mail.yahoo.com This account is required to establish a Yahoo Local account. Click Here to create a Yahoo Email Account.

Step 4: Prepare Your Media

Photographs and videos provide you with an opportunity to embellish your listing, give the search engine's Geographic data about your business and create back links to your website. The best practice is to load and Geo code your media into Flickr and YouTube. Upload and Geo code your photos on Flickr

1) Create Flickr account at http://www.flickr.com if you don’t have one yet.
2) Upload photo a. Click on Upload. Use the presented dialog window to locate the picture you are uploading on your desktop.
b. Be sure to add tags with keywords, company name and description. Make the description keyword dense and include a link to your website
3) Add Location a. From your Flickr home page select Organize from the main menu. Click on the Maps tab. Enter your address to the photo that was taken. Drag your photo to the map location.
4) Copy the URL of the photo into the Links worksheet portion of your Template or add the link to your photo to your Google Places listing if you have one already.


Upload and Geo code your video on YouTube
1) Create a YouTube account at www.youtube.com if you don’t have one yet.
2) Upload video
a. Click on Upload button and you will be prompted with a control panel.
b. Browse to find your video on your desktop.
c. Be sure to add tags with keywords, company name and description. Make the description keyword dense and include a
link to your website. The link to your website should be the first thing in your description.
3) Add Location a. Select “Edit Videos” from the drop down menu under your account name in top right of the page.
Click the “Edit” command for the video we are Geo coding.
b. Enter the address the video was taken on at the right side of the page. Drag your photo to the map location.
4) Copy the URL of the photo into your Links worksheet portion of your Template or add the link to your video to your Google Places listing if you have one already.

Step 5: Build Citations

Citations are mentions of your business name and address on other web pages. This works like back links. Back
links are generally "votes" for your website. The same is true for citations, without the requirement for a hyperlink. An example of a citation is a directory where your company is listed, although not hyperlinked. Additionally, it may be an association where your information is found. You might have noticed the term “Web References,” a synonym for citations.
Citations are a key criteria used by search engines like Google. Once again, exactly the same can probably be said
regarding back-linking; the actual "votes" you acquire will place your listing higher up compared to that of a company without having many citations. Citations coming from well-established websites, e.g., Super Pages, help increase exactly how well your company gets listed. Citations help search engines confirm that any business is actually who they assume it is! These citations and links drastically improve your Internet search rankings. This is one of the most important steps to take to get your Google Places Page recognized by Google! Download your FREE Google Places Template by Clicking Here for an update to list of citations.

How to Create Citations

Click here to see a video completing a citation.

Step 6: Write Your Google Places Listing

Claim You Listing

If you do not yet have a Google Places Page account you can claim your listing. Google builds Place Pages from citation sources and therefore you may already have a Google Places Page created for your business.Click Here

Local Listing Address In City Of Search

Your address is just one of the very important factors to have your website ranked nicely within Google maps. Having said that, it relies upon your location, market, and search term. If Google can fill the 10-pack or 3-pack with companies in the city, they will. Google is smart enough to fine-tune the significance of the location based on the business type.

Keywords Contained in the Categories in Local Listing

This is one of the most effective factors for Google Maps search engine optimization.
Including keywords within the categories improves rankings drastically. It is feasible to position locally very nicely for a search term if the product/service search phrase is in the category. Regular mistakes our clients make are to put local “key” terms in the categories. Examples of local keywords include New York, Morris County, etc. The most effective solution to optimize Google maps is to place product/service keywords and phrases like piano tuning or used piano. The amount of categories will be limited to 5. It’s important to place the most important key phrase very first categories in local listing.

Product Service Description in Local Listing

Description

A keyword rich description in Google local listing is essential for the local listing to have success.

Including (Local) Keyword in Local Listing Description

It appears to be a secondary issue of the Google Maps Algorithm. Search engines depend a lot more on your physical address than whatever location you would like to type into your business description, but the local key phrase or location keyword definitely has a good effect on local search rankings.

Custom Field with Product / Services

It appears that including product / services in the Custom Field is useful in ranking for long-tail local search terms. We're still testing exactly how Custom Field affects the ranking in Google Maps. Google says it is important, so we still recommend adding detailed information in the Custom Fields.

Local Telephone Number

The Telephone Number is one of several ways Google determines the way to map your business in Google Maps. When there are multiple businesses with the same address but different telephone numbers, Google makes distinctions, so this is an important factor. Also, Google appears to not value a cellular telephone number.

Local Listing Videos

The more details Google Maps Local Listing has concerning your business the better. More information implies a better user experience. Google values websites providing more information for visitors.

Photos within your Local Listing

Including pictures helps increase your ranking in Google Maps.

Location Terms in Custom Field

Google places more values on your business’ physical address and location information found in other websites, e.g. business directory and YellowPages websites.

Include QR Codes

QR is short for Quick Response (they could be read rapidly with a cellular phone). One can use them to take some information from a transitory media and input it into a mobilephone. You might shortly see QR Codes inside a magazine advertisement, on a billboard, an online page and even on someone’s t-shirt. As soon as it's within your mobile phone, it could offer you information about which business (enabling people to find nearby locations), or particulars pertaining to that person wearing the t-shirt, show you a Web address which you'll click on to see a trailer for a movie, or it could provide you with a coupon which you'll make use of in a neighborhood outlet.
The reason why QR Codes are much more helpful than the usual standard barcode is that they could save (and digitally present) a lot more data, including web address hyperlinks, Geo coordinates, and text. Another important feature of QR Codes is rather than necessitating a high hand-held reader to get them all scanned, many contemporary mobile phones may scan them. The full Wikipedia explanation is here.
Should you insert them to your site, the various search engines will discover your web pages currently have been modified, and you are adding web pages. The Internet search engine will discover a new graphic and index it. Sooner or later, the various search engines will more than likely understand QR Codes and perhaps index their content.

Step 7: Facilitate Customer Reviews

Customer reviews assist your ranking and definitely will continue to surge in value. For that reason, you should make it simple, easy and rewarding for your customers to create reviews of you and your services and products.
You can easily offer a small totally FREE gift or report when you ask for a review. Also posting it somewhere on your webpage can prompt the visitors to mail you a review by themselves.
Reviews are essential because everyone wants to know who you are and what you're all about before they commit to you. Seeing satisfied customers responding positively to both you and your services instills considerable confidence.

Step 8: Optimize Your Web Site

If you have a website, your Google Places project should include optimizing it for local search. For best results, the recommendations are geared to create information about your business' physical location. The exception is to create back inks to your website. It is suggested to create backlinks by creating a diverse source of original content.
1. Have your physical location on every page of your site.
2. Have your local phone number on every page of your site.
3. Give your physical address extra prominence on your “Contact Us” page.
4. Create a page on your site called “Directions / Location”.
5. Link to Google Maps and Yahoo Maps on your Location/Directions Page.
6. When possible, include your location in your page Titles.
7. Somewhere on your site, list all the cities / towns your business covers.
8. Take advantage of internal linking opportunities with smart anchor text.
9. Coding address in HCARD MICROFORMAT.
10. Create diverse back links to your website with anchor text that includes keywords and location.

Use hCards on Your Web Site

The hCard is a means to add “structured data” on your website, this means you specify things like addresses and telephone numbers inside the code. This makes it simple for robots to be aware of your location for local Internet search engines.

hCard represents information - such as people, businesses and locations - using XHTML class attributes. It is one of several standards detailed on the

http://www.microformats.org website.

The purpose is to offer standards for coding information in to web pages using semantic based HTML.

Among other items, this standardized method of representing information enables third-party software to learn this level of detail and input it to a myriad of good uses. hCard may be the best vehicle for exposing the possibility of Microformats.

The hCard is designed like the vCard, a well known file structure for contact details. vCard is implemented in plenty of applications (such as Microsoft Outlook and Apple address book). Therefore utilizing it as a foundation for a related webfocused file format adds up: this makes it quickly compatible with a ubiquitous tool.

This wiki is the key resource of the microformats community. http://microformats.org/wiki/hcard hCard Generator

The code generated with this interface can be utilized for semantic website pages, blogging, or any application that needs markup that's simultaneously human presentable and machine understandable.

Click Here to go the hCard Generator.

Resources

Click Here to for a FREE consultation or for answers to any questions you have regarding this eBook.

Click Here to check out our Google Places Services

Google is constantly changing their search algorithm. You have a window of opportunity so don't delay.

Click Here for a no obligation quote.

Anthony Sarno

Anthony@howtodominatelocalmarkets.com

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Anthony

We help businesses grow with solutions that pay for themselves!

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